31SK81 was a bold and energetic activation concept we brought to life as part of our Red Bull JMFs. We transformed the venue into an indoor skate haven- complete with ramps, rail setups, and a vibrant crowd. What began as an 18+ event evolved in its second edition to welcome skaters of all ages, with dedicated instructors for younger participating and first-timers.

The night featured a mix of learn-to-skate sessions, open free skate, and the crowd favourite: tricks for cash, where our host handed out vouchers, prizes and cash to skaters for  landing challenges and tricks. 
The tiered seating created a mini stadium vibe for spectators to cheer from while enjoying food and drinks from the venue restaurant and bar.

Adding a visual layer, we collaborated with a local artist to hand-paint custom safety boards that lined the venue windows—bringing an art-meets-street-sport energy to the whole experience.
Although a challenging event, it has been one for the memory books and creating sense of community with local skaters, skater shops, MC's, Dj's and artists.