My work across social media spans both hands-on content creation and leading from the front. I’ve managed multiple business accounts, shaping their tone, presence, and overall direction while staying true to each brand’s identity. Alongside creating organic content, I oversee scheduling and rollout using platforms like Meta Business Suite, Hootsuite, and Later ensuring consistency, timing, and performance are always considered. I also make a point of staying current, regularly undertaking annual social media refresher courses to keep up with evolving trends, platform updates, and algorithm shifts. From directing photoshoots and briefing creatives to refining final video edits with clear, constructive feedback, I balance big picture strategy with detail making sure everything that goes out not only looks good, but feels aligned, relevant, and intentional.